Landing page optimization Articles — Atticus Li

Atticus Li

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Landing page optimization

Articles exploring landing page optimization through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

video marketing Mar 28, 2026 10 min read

Video on Landing Pages: When It Helps, When It Hurts, and Why Autoplay Is Almost Always Wrong

Video can dramatically increase or decrease landing page conversion depending on placement, length, and autoplay decisions. Learn the cognitive science behind effective video strategy and the data on when video creates friction instead of engagement.

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Video on Landing Pages: When It Helps, When It Hurts, and Why Autoplay Is Almost Always Wrong

social proof Mar 28, 2026 9 min read

Testimonial Placement Science: Where Social Proof Has Maximum Impact on Landing Pages

The placement of testimonials on a landing page matters more than the testimonials themselves. Discover the cognitive science of when social proof persuades, when it backfires, and exactly where to position it for maximum conversion impact.

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Testimonial Placement Science: Where Social Proof Has Maximum Impact on Landing Pages

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